Kamal Noori
ROAS Is Lying to You. Watch MER Instead.
ROAS vs MER vs blended ROAS, explained with numbers. A 4x platform ROAS can hide a business losing money. Here's the metric founders should actually scale on.
Cheap Leads Are a Trap. Optimize for Customers.
Cost per lead vs cost per acquisition: cheap leads that never close bankrupt you slowly. Change the KPI and one client doubled lead-to-customer rate.