Kamal Noori
A Good Product Does Not Sell Itself. That Belief Is Expensive.
Does a good product sell itself? No. I lost my entire first store at 19 believing it would. Here is the system that actually moves great products.
Stop Adding Channels. Expand the System.
Should you add more marketing channels for ecommerce? Usually no. Adding channels multiplies chaos. One brand 3x'd revenue from the same two channels it already had.
You Can't Scale Chaos. Fix It, Then Multiply It.
Should you increase your ad budget? Not until the system underneath converts. More spend on a broken funnel just buys more expensive proof it's broken.
Your Budget Isn't the Problem. Your Architecture Is
Doubling ad spend on a broken system just loses money faster. Why growth is an engineering problem, not a budgeting one.