Kamal Noori
A brand campaign should be the cheapest line in your account. Here's the exact Google Ads setup that took a brand CPC from €0.26 to €0.02 while impression share went up, not down, and the caveat nobody mentions.
The biggest mistake in ecommerce is thinking a prettier site will fix conversion. Pretty is not the same as persuasive. Here's what actually moves the number.
Most accounts I audit are winning a game that isn't real. The conversions never happened. Here's how to spot phantom conversions and fix the tracking that's lying to you.
Does a good product sell itself? No. I lost my entire first store at 19 believing it would. Here is the system that actually moves great products.
Should you add more marketing channels for ecommerce? Usually no. Adding channels multiplies chaos. One brand 3x'd revenue from the same two channels it already had.
A contact form took 9 seconds to load and leads doubled when we fixed it. The small funnel leaks that cost the most, and how to find them to improve your conversion rate.
Should you increase your ad budget? Not until the system underneath converts. More spend on a broken funnel just buys more expensive proof it's broken.
Doubling ad spend on a broken system just loses money faster. Why growth is an engineering problem, not a budgeting one.
Most brands blame the budget. The real losses hide in the handoffs between ads, funnel, and follow-up. Here's how to find them.