Where Your Ad Spend Actually Leaks (And How to Find It)

When an e-commerce brand tells me “our ads aren’t working,” the ad account is rarely the real problem. The money leaks somewhere between the click and the cash.

The three handoffs that bleed money

1. Ad → landing page. You paid for the click, then sent it to a page that doesn’t match the promise. Message mismatch kills conversion before the product even loads.
2. Landing page → checkout. A confusing offer, hidden shipping, or a five-field form turns intent into abandonment.
3. Checkout → follow-up. No abandoned-cart flow, no post-purchase sequence. You paid to acquire a customer and then went silent.

How to find your biggest leak

Don’t optimize everything at once. Measure each handoff as a conversion rate, then fix the worst one first. That’s the difference between a campaign manager and a systems architect: priority by impact, not by what’s easiest to touch.

Want me to map yours? Book a strategy call.